OEM Partners - Solution Providers

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Once seen as the second fiddle to Intel in computer processors, Advanced Micro Devices (AMD) admits it had an image problem but once its CPUs started showing performance gains the relationship with PC OEMs changed drastically.

There was a point in time when AMD’s relationship with our OEM partners was nowhere near as deep as it is today.

McAfee, who has been with AMD for well over 15 years, says the company’s 7nm chips offer significantly high-performance and that helped win the confidence of PC OEMs.

With the Ryzen products, in particular, and the leadership we have been able to drive in terms of core count, performance and battery life into our products, it has changed the way they [PC companies] collaborate with AMD.

From the beginning, AMD was seen as the chip company undercutting Intel on price, despite building fast and powerful processors. AMD’s products were convincing but also fell short on performance when compared to Intel’s CPUs. But when Lisa Su, now regarded as one of the most powerful women in tech, took the commands in her hand as CEO in 2014, she started making changes by focusing on computer architecture, cutting-edge processors and graphics chips for gaming.

The launch of desktop processors called Ryzen in 2017, and the subsequent release of mobile processors used in laptops with improved performance started to change the conversation around AMD. The fact that AMD was able to undercut Intel by releasing 7nm chips first in the market, and its decision to contract chip manufacturing to Taiwan-based TSMC, the largest contract foundry in the world, helped the company march ahead its larger rival. It’s a turnaround for the Santa Clara, California-based AMD, which was in financial ruin a few years back.

If we look at the launch of the 4000 series products last year to the launch of the 5000 series products this year, I think with each and every step in our product portfolio, you see more premium designs from partners in the gaming space to the premium ultra-thin space.

McAfee explained how the chipmaker is deeply involved with OEMs in development of premium computing solutions.

Those co-engineering relationships with the OEMs have never been deeper, it’s become something where it’s very much a partnership between AMD and the OEMs to build the best systems that we possibly can.

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