OEM Partners - Solution Providers
Once seen as the second fiddle to Intel in computer processors, Advanced Micro Devices (AMD) admits it had an image problem but once its CPUs started showing performance gains the relationship with PC OEMs changed drastically. There was a point in time when AMD’s relationship with our OEM partners was nowhere near as deep as it is today. McAfee, who has been with AMD for well over 15 years, says the company’s 7nm chips offer significantly high-performance and that helped win the confidence of PC OEMs. With the Ryzen products, in particular, and the leadership we have been able to drive in terms of core count, performance and battery life into our products, it has changed the way they [PC companies] collaborate with AMD. From the beginning, AMD was seen as the chip company undercutting Intel on price, despite building fast and powerful processors. AMD’s products were convincing but also fell short on performance when compared to Intel’s CPUs. But when Lisa Su, now regarded as o...