What are OEM Business Drivers?
What are the biggest factors driving the consolidation we’re seeing today?
We see a confluence of two major trends that are driving
faster consolidation. First, buyers are more aggressive. They are making record
profits and are comfortable with the trends in theindustry that will reward
larger groups that have more access to capital, people and technology. Groups
like this, such as Lithia, are confident about their futures in the auto retail
industry and they want to own more stores. The other reason for more rapid
consolidation is that a growing number of dealers are becoming concerned that
it will be harder for them to compete in the future. They worry about the
increased need for investments in facilities and technology.
And they wonder about the impacts of electrification, new OEM
entrants, the desire for OEMs to sell directly to consumers, and other
potential changes that could reduce the value of their businesses. And for some
dealers, there is a bit of a rush to the exits in 2021 for tax reasons.
Is the looming growth
of electrified vehicles (EVs) affecting consolidation and if so, how?
The uncertainty of what EVs will mean has added another
layer of anxiety regarding the future of their businesses. A major concern is
that their facilities are not designed for EV vehicles. And because facilities
represent a large amount of their dealerships’ net worth, they believe that EVs
put at risk the value of their facilities and their operating companies.
What can dealers
interested in capitalizing on this trend do to make their dealerships more
attractive to buyers?
Higher profits usually drive higher prices, but this is
easier said than done. There are several things that all dealers can do to make
every dealership more attractive to buyers:
·
Make the
dealership compliant with OEM requirements prior to a sale, or have a
plan to do so. If the dealer doesn’t want to make the investment before a sale,
they should be able to present a clear plan for how the buyer can satisfy
OEM equirements. Have property under
control, plans drawn, and bids from contractors in hand.
·
Avoid long-term contracts. DMS contracts can be
the most troublesome. Buyers won’t want to assume a contract with a vendor they
are not using. This can cost a seller hundreds of thousands of dollars unless
they can easily terminate the contract. Also try to wind down tires for life,
oil changes for life, and other such loyalty plans that create issues for
buyers.
·
Market the dealership correctly. Describe the
past and add-backs clearly, then show opportunities for upside to a buyer.
Identify the most likely buyers. Then create a process that creates competition
between these buyers to maximize the value of the business,while still
maintaining confidentiality.
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