OEM Partnership: Benefits

 How can OEM partnerships help me?

The benefits that companies derive from OEM partnerships can be quite significant. In addition to the substantial savings on cost and time of development, it could expose your product to an entirely new market. It also means someone else is taking care of any ISO certifications or other quality requirements that are needed.

A classic example of an OEM partnership that positively impacts company strategies and practices is embedded analytics. Companies also can use OEMs to apply cloud, on-premise, or hybrid analytics to company data collected from different areas of the organization.

The high level of customization that OEM partnerships offer means that whatever their IT capabilities, companies can extract the maximal amount of actionable insights from their disparate datasets. (Wondering how to find the right OEM supplier for your embedded analytics?)

With tailored prescriptive analytic technology embedded directly into their software or hardware, critical vectors such as employee agility, marketing tactics, and inventory maintenance receive data-based recommendations to improve ROIs. As a third-party integration, embedded analytics are able to organically scale as companies grow.

OEM partnerships also offer specific software components that complete proprietary offerings. One industry that’s typically associated with OEM Partnerships is smartphones. Technology companies that produce smartphones often approach third-party software providers to design their phone’s pre-installed software.

Though this software company may build software for a variety of smartphones, each technology company that partners with them will receive a unique software product or products that are licensed to them, which they then bundle, brand, and sell as their own.

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